How is your brand perceived by those that matter most: constituents, prospects, target consumers, and community?
Do people feel something for your brand? Why or why not?
What factors are correlated with intent? What will ultimately help drive the action that fuels yours business goals?
Our proprietary Brand Health Score and tracking process allows you to keep a consistent benchmark on how your brand rates among your target demographic.
The full spectrum of consumers and how they relate to or connect with your brand, from avid and loyal to casual and aspirational customers. We define multiple personas that will help guide your marketing strategy.
When dedicated researchers and data managers are not part of your in-house team, we can help you audit your efforts and implement best practices to ensure reliable and consistent data capture and insight implementation.
Copyright © 2018 Insight U - All Rights Reserved.
Contact Info: Jackie@InsightUConsulting.com